CTV Suppliers Report Strong Q3, Cite 'Reallocation' Of Linear TV Ad Budgets

In a sign that the connected TV (CTV) advertising
market is benefitting from a shift of traditional TV ad budgets, as advertisers follower viewers, two leading suppliers — The Trade Desk (TTD) and Roku — reported strong third-quarter sales.

TTD, which has become the default programmatic media supplier for many advertisers and …

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