Gartner: Balancing Marketing Budgets In The COVID-19 Era 10/01/2020 – MediaPost Communications

What you spend says so much more than what you intend. Measures of budgetary commitment get to the heart of marketing’s strategies, and the stories that underpin them. And 2020
has been a year with more plot twists than an Agatha Christie novel.

It has been a volatile year for …

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