Allroll Launches Marketing Platform for Roku, Drives 60% More Installs with Same Budgets – ExchangeWire

Allroll, an innovative ad tech company for channel owners on Roku, has announced the launch of its platform, setting a new movement of performance-based advertising on Roku. The core purpose of the platform is to enable content providers of the platform to rapidly and cost-efficiently grow their audience. It offers 60% more installs for the budget directly spent on a native channel install source.

Allroll identifies the platform’s mission as providing unmatched opportunities for channel owners on Roku in stores. The platform offers granular targeting options, namely by geo, app category, interest, frequency capping, budget, event capping, etc. Moreover, there is an opportunity to optimise ad campaigns by experimenting with CPM, CPI, and CPC price models that are lower in rates. Channel owners are also able to reach out to their audiences with the help of basic ad formats: carousel banners, overlay full-screen ads, and videos.

The company sees significant potential in the CTV and OTT market, as these media redefine the models of content consumption. Last year, viewership on CTV was already skyrocketing, and the lockdown only amplified the trend. As of March, 76% of households in the USA had at least one connected TV device. And Roku, with its estimated 40 million active accounts, is among the market leaders, which is the major reason Allroll started with this CTV marketing channel.

“We’ve developed a platform exclusively for Roku channel owners to achieve business objectives easily and affordably. Even though we’ve started just recently, we already displayed 6 million banners during the previous month. And as the OTT world is expanding and the Roku platform is growing its audience, more and more content distributors will be looking for ways to improve their viewership. We intend to establish productive long-term partnerships and work more on personalisation and analytical aspects in terms of CTV advertising, now on Roku in particular” says Alex Zakrevsky, CEO of Allroll. 

Related Posts



Please enter your comment!
Please enter your name here

Stay Connected


Recent Stories

Explain this to me: How 2020 sales tax change impacted local budgets in Boise, smaller cities

Big changes to the property tax system aren’t the only pieces of legislation impacting the City of Boise’s bottom line. In early 2020, the Idaho...

Council presented first draft of 2022 operating and capital budgets –

Joy told council on Monday that the city has used up the $3.77 million in federal restart grant funding in 2020 and 2021.This year,...

Vermont Budgets for Broadband

Vermont Governor, Phil Scott, expressed his state’s commitment to broadband in 2022, saying, “Access to high quality, affordable broadband is an economic necessity. That’s...

Alabama Legislature gets record budgets, warnings about spending

Alabama could go into 2023 with the largest budgets in state history. But the message from two of Alabama's financial officers on Tuesday was...

Data: 97% of Shippers Set to Increase Freight Procurement Budgets In 2022 – Industrial Distribution

CHICAGO — On Jan. 19, Sleek Technologies, a provider of freight procurement automation, announced the release of its 2022 State of Freight Procurement Research Report. The...