Room tax down 37% in La Crosse as tourism groups begin planning for 2021 budgets – La Crosse Tribune


The tourism bureau reported that the region was expected to take a 60% reduction in tourism dollars for the rest of the year, but Frels said it hasn’t been quite that bad, because of the safe leisure travel the area has to offer.

There was still a half a million dollars that needed to be adjusted in revenues with the bureau, though, and a loss of $100,000 after balancing the budget.

Explore La Crosse is in the unique position of lifting up other businesses while trying to keep afloat itself. It is trying to look ahead to the future, with things like offering free space in next year’s visitor’s guide to anyone who bought in for 2020.

“Quite honestly, they’re doing very well all things considered in booking for ’22, ’23, ’24, and even got some events they’re working on and have booked for 2025. So, there’s things happening,” Frels said.

As 2020 begins to come to a close, many groups are beginning to think about their budgets for next year.

The La Crosse Center, in its first 2021 budget request, is expecting to spend $1,848,387, which is down considerably from the approved $2.4 million 2020 budget.

For Explore La Crosse, the difference in spending for next year is much smaller, as it proposed $1,340,230 for the 2021 budget, just down a bit from the $1.7 million approved for last year.

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